Mamma Mia will close on Broadway this September after a 14 year run.
It was seeing this play that led to me becoming an Abba fan. When I saw it on a September Saturday afternoon, the theater was maybe 3/4 full. A few months later, it moved to a smaller theater. Now it's closing. It's been a hit here for so long (no pun) and all things do come to an end. Wondering how strong it is now in London or anywhere else that someone can tell me about. Is it still selling out and looking like it will continue for a while?
From what I have from people commenting throughout the internet, MM! Is doing quite well in London and other places. I think the reason that the Broadway version is being shut down is there are smaller MM! companies that are traveling all over the US right now and maybe they feel that is enough for the US. Just a guess.
It's not doing well in London. Things will pick up now the season's started, but the move from the POW has given it a real kick in the nuts. Off-season, they are lucky if midweek performances reach half capacity. Last February, there was a performance with an audience of 200.
I hate to be superstitious (working in theatre it's hard not to be sometimes), but the Novello is the kiss of death for musicals. But then again, many of the forecast hits that have bombed there have been plagued by bad marketing, which thankfully MM! doesn't suffer from. Also, the location is nothing compared to the landmark POW, right on the well trodden path between Leicester Square and Piccadilly, sucking in tourists like a storm drain. Comparatively, the Novello is tucked away in the arsehole of nowhere and gets no passing trade. I'm happily surprised it's lasted as long as it has at the Novello, but people have been giving it the last rites for about eighteen months now.
Went to see this show on three separate occasions (London/New York/Ireland), and each time I left the theatre feeling underwhelmed. Maybe it's just me, but I just think those cover versions of songs are not in the same league as the originals and the stage presence of the ABBA members just cannot be replicated in a theatrical tribute show or musical. It's done phenomenally well around the world, and more importantly introduced the music of ABBA to new generations, which can only be a good thing, I suppose.