To think of the opportunities the Voyage performance offered here. I'm not suggesting they had to include the entire ABBAtar performance (they don't have footage for the third verse anyway), but they could have interspersed the lyrics (in a less gimmicky font) with snippets from the performance. What they presented was... meh.
If they're going to produce lyric videos for other songs that don't have original videos/performance footage, they should be releasing them without the fanfare that builds expectations. Talk about over-selling! I shudder to think what they'll do for The Visitors.
Yes the lyric video for LAYLOM was not the best. I don't understand why someone would think this was a good idea in the first place. This new one looks rushed and with little idea behind it. I hope this will be the last. But some Pen pusher thinks they know best.
"We should offer some sort of video for each song included in the Voyage concert that didn't have a video or performance back in the day - but without showing anything from the Voyage concert itself, obviously. We did it with I Still Have Faith In You, but that has to be it. So I suppose it'll have to be some sort of lyric video".
I can imagine someone saying that and it being readily agreed with.
Yes, whoever had this idea of lyric-videos should be demoted to making the tea.
I think the penpushers at ABBA HQ really need to ask themselves how they’re going to present the legacy, in say, 5 years from now. The metadata that the four have created will need to be used tastefully and authentically.
I’m really uneasy about ABBA being used as a cartoon. Any hologram footage should simply be original footage converted to hologram. No animation studio can ever recreate the charm of A&F in my opinion.
Looks like the next lyric video is going to be The Winner Takes It All. I won’t be checking that one out. Official social media accounts are using interview footage from ABBA Words and Music to publicise it.
I quite like the idea of the lyric videos, and thought the first four were well done. But Lay All Your Love On Me isn’t great, to put it mildly. Perhaps they’re not going to work without an original video to draw on.
I had high hopes for the lyric video for Lay All Your Love On Me. Never mind, but I STILL want a proper video for it! I guess I always will. I'd like an expensive, top-notch Abbatar video of it. Same with The Visitors. I can dream.
I will still watch the lyric video for The Winner Takes It All when it 'drops' lol I don't understand why anyone wouldn't, even if it's just the once. My curiosity wouldn't let me ignore it. Plus, I really like ABBA's videos to get tons of views. I don't understand why Dancing Queen hasn't got over a billion yet?! Especially when one-hit wonders such as Somebody I Used to Know by Gotye achieved that milestone. I like the song, don't get me wrong, but really?
I'm fine with the concept of well-produced lyric videos in principle. What bugs me about the ABBA lyric videos we've had so far is the tendency to dress them too heavily in 1970s kitsch graphics. It was perfect for Waterloo - the bright colours and fun font tied in with the energy, theme and vibe of the song. Voulez-Vouz wasn't bad either - even though I think they could have balanced the performance footage better across all four members. Chiquitita wasn't bad. I think I gave it more credit because I was expecting a more bare-bones approach. That they drew so much of the content from the original "video" made a world of difference.
But SOS is where the wheels start to come off for me. It goes back to the garish colour splash of Waterloo. Like ABBA's chroeography for the single, it's bright and bouncy. And yet SOS is probably ABBA's first heartbreak classic. LAYLOM is... just OK. They have access to so much footage that I think it unforgiveable to utilise a handful of photos and that clunky font. They didn't have to use the ABBAtron footage (although I'd argue they could have used snippets, sparingly, and it would have been infinitely better). There's so much footage of ABBA on TV or on stage or in videos that they could have used clips where they're not singing to camera, where they're moving. Instead, we got a glorified PowerPoint/screensaver hybrid.
And now TWTIA? If the original video was as uninspired as Chiquitita or VV or GGG or DYMK, I'd be all for it. I know, I know: Chiquitita was a clip filmed for a TV show after the single had left the charts, but I really think Hallstrom started phoning it in after the glory of Summer Night City. The video for TWTIA is already a highly coloured, frosted-edge melodrama. Every move, glance and gesture acts like semaphore for the lyrics. I really, really hope that the graphics thrown at it have at least some dignity and elegance around them.
I don't get the 70s kitcsh graphics either. I think Abba have tried hard to distance themselves from some of the more OTT outfits they wore to stop becoming a parody of themselves. This is best illustrated in the Voyage costumes which give a nod to the 70s (Tron outfits being the exception) but look classy. So why inflict these grim graphics on us now.
The answer is clearly to encourage streaming by a younger demographic but I think it's unnecessary. The Chiquitita one was actually quite good but all the rest are ghastly IMO.
Sorry to go on about this, but just imagine that there was news coverage on ABBA on an established TV channel - and they went to the official YouTube channel and plucked-out one of these embarrassing, god-awful lyric videos...
So, they won't release JLT, but they're ok with this junk? They really need to take it down. It's embarrassing!
Strangely, the reaction in the comments under the Insta post are all positive. All breathless OMG!!!!! and I'm dead!!! type hyperbole.
I’m not sure they’re real. Is it possible that there are online “cheerleaders” employed that post such nonsense in order to make real people believe that what they’re seeing is good? It wouldn’t surprise me in the least. Or maybe it’s automated.
Post by undertheappletree on Jul 22, 2022 4:44:42 GMT
These Lyric Videos are bordering on the ridiculous now, the Visual Presentation element is kindergarten Stuff. There are, or were plenty of lyric Video's by avid followers that are much more interesting. Also there is no logic to which Video they Choose to Parody.
And if they are aimed at grabbing the younger Generation why, have they lost their own ability to research or evaluate Quality.
TWTIA need so little to make a decent lyric video. By all means make it monochrome. There's so much going on in the original video that the silly flower graphics make for a cluttered and amateurish result.
To me, a lyric video seems the way to go if you don't want to put too much effort into it; although no doubt it can be simple and effective to keep attention on the words and music. But some fans' videos show greater creative ambition, and without ABBA's resources. Going back a few years, the videos RJS did to some ABBA songs makes these lyric videos look pretty poor stuff in comparison.
I'm not really sure what the point of these new lyric videos are tbh. For the new, younger fans to get a handle on the lyrics? Usually, I might have my own ideas but I'm stumped here. I'm not sure what I'd do differently. As usual, I'm inclined to agree with Tony's points and I'd quote him but I'd be here all day as it's everything- not just here but the points about musical arrangements for other songs such as Lovers and KOF. Absolutely spot on! I (really) couldn't have put it better myself.
What I did like about the lyric video for TWTIA was the b/w effect- no more being blinded by Agnetha's blue eyeshadow! I'm curious; did she deliberately trowel it on even more heavily or is it just the lighting? I still stand by my wish that the video had featured Agnetha surrounded by empty vodka bottles with mascara streaked across her face.
Oh and a little adjunct: in one of my previous posts I mentioned Agnetha singing TWTIA with self-pity, etc. That SHOULD have read, "not everyone goes for *what they perceive as*...", etc. It's not actually my view. I believe TWTIA to be one of ABBA's crowning achievements. But anyway, that's probably why he spat his dummy out yet again.
Just watched TWTIA lyric video. It's not as bad as I feared, but that is hardly a compliment. The lyrics are less kitsch looking than either of the lyric videos for Waterloo or LAYLOM which are grim, but are the flower graphics really necessary? Methinks not.
There must be an audience for this sort of crap as otherwise these would not come out as official videos. If they wanted a lyric video they should IMO have just used the original fantastic video, lashings of blue eye shadow and all, with the lyrics shown ona tasteful banner at the bottom. No need to reinvent the wheel.
I agree Alan that those comments are probably fake. Just as fake as all the little pansy snowflakes in the official Voyage show clip who look like they got lost on their way back from a teeth-whitening party.
I agree Alan that those comments are probably fake.
I wouldn't be so sure... I've read some comments on YouTube and while most people comment on the song and not the video, there are posts such as "it's pretty" or "I love the colours and the flowers". I for one find it embarrassing. I wonder if the ABBA members have no control over this. Or do they have such a bad taste? I seriously fear that when another "exciting release" is announced, it will be a DVD with these lyric videos.
Josef posted a great video of TDBYC on this site over two years ago. Sorry to say I have only just stumbled across it. It puts these lyric videos to shame with its inventiveness and I recommend you check it out - watching to the end.
If I'm not mistaken there is an Agnetha Tron hairstyle at 2.25 when he gets off the train in his home town too. How spooky is that as we did not know much about the Abbatars at the time of the post 11 May 2020.
Check it out by going to musicals-covers-tributes thread Then TDBYC-coronavirus-lego
Appreciate this post is over two years late. Oops....and belated thanks for posting it Josef.
Unpopular opinion time. I rather like the lyric videos! But they are getting slowly worse, so who knows how bad they will be by the time they get around to I Saw It In The Mirror!
Impertinent question time, Gary - why do like them?
You had to ask! 😁 Er, I just liked seeing the original videos in a different way, and seeing the lyrics actually on those videos made me realise there were a few words that I had heard wrongly for 40-odd years. Also, I guess they might attract a few new fans. LAYLOM is a low point though. No effort there. I hope they do videos for less obvious songs, but I don’t have high hopes.